Friday, February 06, 2009
Major Web 2.0 Breakthrough: multiple-media.com Launches MMCM-Blog 2.0, the Latest Version of its Business Blogware
“With this new version of MMCM-Blog, our blog software for businesses, organizations can finally count on a solution that is user-friendly, flexible and secure, and that offers an impressive number of functionalities”, announced Renato Cudicio, president of multiple-media.com. Today the Montreal Web agency launched MMCM Blog 2.0, the most recent version of its blog software tool for companies.
MMCM-Blog 1.0, which was launched in September 2007, has already gained the favour of prestigious users such as major Quebec bookstore network Renaud Bray, CAA-Quebec, Eidos Montreal and the Montreal Heart Institute. MMCM-Blog has been designed as the ideal solution for firms that wish to leverage Web 2.0 without putting their brand image or their company data on the line, as is often the case with freeware.
One of the major characteristics of MMCM-Blog 2.0 is tighter access management, in the spirit of the Sarbanes-Oxley Act. This American federal law, the impact of which has been felt in Canada, imposes new rules in the areas of accountancy and financial transparency.
“In general, blogs offer companies unheard of possibilities because they open up new ways of communicating with their customers,” emphasized Renato Cudicio. “However, existing tools are not necessarily adapted to their reality, which is very different from the individual blogger’s. When we designed MMCM-Blog, our goal was to create a product that would be more powerful than the best software of its kind and would be a better fit for business needs. In my opinion, we’ve succeeded–and that’s been confirmed by experts and users! ”, Mr. Cudicio proudly declared.
The new version of MMCM-Blog includes a host of new functionalities, such as registration forms–to access a blog or add a comment–that can be personalized to each company’s specific criteria. MMCM-Blog 2.0, a multi-author collaboration tool, also comprises two alert systems–email and RSS. This makes it possible to follow an author or a set of themes in real time, using the blog as a knowledge management tool or a customer relationship management tool.
What really sets MMCM-Blog apart, compared to most of the available freeware, are its safety features, its SaaS (Software as a Service) mode, its Best of Breed status, and TCO (Total Cost of Ownership), which is lower than similar products on the market.
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